Your Audience Cares and So Should You

It was a simple but very telling moment that spoke volumes about audiences’ reactions to speakers - or in this case people we see presenting information. One of the most common challenges I hear my clients tell me is that they have trouble reading their audiences. Here’s some important things to keep in mind about audiences - be they in an auditorium or one-on-one across the table at lunch…

"To What End?"

We don’t always have the opportunity to plan what we’re going to say in live conversations, but what if we had the chance to think through some important questions beforehand? Could our relationships improve if we took 5 minutes before a meeting, lunch with a friend, morning coffee break or team presentation to ask ourselves: “To what end?

Ask Now, Get Later

I was recently at a networking event where a woman I had just met totally blew up my spot by talking AT me for way too long. As I silently begged for the floor to open up and swallow her alive, my left arm began to quiver from the weight of the mouthwatering raviolis that I was eager to devour. That’s when I knew it was time to shut homegirl down.

As funny (and straight up crazy) as this scenario sounds, so many of us get wrapped up in “selling” our story to others every chance we get. This approach to building business connections and opportunities is way too hard and ineffective. There is definitely a better way...

Should you say "no" to that speaking opportunity?

“Will you be a speaker at our upcoming conference? We can’t afford to pay you, but you’ll have TONS of exposure! Whatcha think?”

As an entrepreneur, how many times have you heard this line? It never gets old for me. And, I am always honored whenever I receive an invitation. Still, to stay competitive and business-growth focused, it’s critical to know when to say “No, thanks”. Otherwise, we risk wasting a lot of time and a lot of effort.